Digital Media Marketing including services that involve web-based and mobile based technologies which turn communication into interactive dialogue between the startups/business/professionals and customers online. Knowledge and understanding the scope of digital marketing have become very important nowadays to boost the right online platform for the right category of the customers. When talking about the marketing professional, the certification of digital marketing becomes vital to offer best results bringing more traffic and conversion rate that can boost the revenue of the business. Digital Marketing Certification by IIM Gurgaon will give a richer understanding of the foundation of the new digital landscape and help the students to understand concept and tools to boost their business with the help of digital channels. This program focus on understanding, developing, and planning a digital mechanism, gaining proficiency in online advertising and boosting customer engagement by e- CRM.

CAREER OPPORTUNITY

After the completion of the Digital Marketing Certification, the students will have several career opportunity like-

  1. Digital Marketing Manager
  2. Social Media Marketing Experts
  3. Social media experts
  4. SEO Experts
  5. Customer Relationship Manager

ELIGIBILITY:

  1. Bachelor degree/ Graduate in any discipline from a recognized University
  2. International/ SAARC Graduate from a recognized/ accredited university or recognized University
  3. Result awaited students can also apply for the final year of examination of their bachelor’s program, subject to successfully completing their bachelor’s degree program/graduation within a time specified by IIM Gurgaon.

DURATION AND VALIDITY

  1. The duration of the digital Marketing Certification is one year.
  2. The registration period is valid up to one academic year.

PROGRAM STRUCTURE:

SEMESTER ISEMESTER II
E- Customer Relationship management Search Engine Optimization
E- Supply Chain ManagementSearch Engine Marketing
Website, Mobile App, and Voice optimizationSocial Media Marketing
Integrated E- Marketing Email Marketing, and Mobile App Marketing
Online Market ResearchProject